Tyler Durden: First you have to give up, first you have to *know*... not fear... *know*... that someday you're gonna die.
-Fight Club
'We're all mad here. I'm mad, you're mad." [said the Cat.]
"How do you know I'm mad?" said Alice.
"You must be," said the Cat, "Or you wouldn't have come here."
- Lewis Carroll, Alice's Adventures In Wonderland