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The 200-foot-long toy rabbit lies on the side of the 5,000 foot high Colletto Fava mountain in northern Italy's Piedmont region.
Viennese art group Gelatin designed the giant soft toy and say it was "knitted by dozens of grannies out of pink wool".
Group member Wolfgang Gantner said: "It's supposed to make you feel small, like Gulliver. You walk around it and you can't help but smile."
And Gelatin members say the bunny is not just for walking around - they are expecting hikers to climb its 20 foot sides and relax on its belly.
The giant rabbit is expected to remain on the mountain side until 2025.
EDITED_BY: nearly_all_gone (1127220059)
What a wonderful miracle if only we could look through each other's eyes for an instant.