Bigger flame = shorter burn time, due to more fuel being used up.
With hollow poi, you'd be getting much hotter flames, cause there's more room for oxygen to enter the flames through the middle, which would cause the fuel to be used faster as well, cause it burns hotter/more used, etc.
Basically, I think SoD's are a series of ridiculously fancy knots or weaves, which means that they're not hollow, but they're actually quite tight (from what I remember from pics). I could be quite wrong on this though - best wait for SoD to correct it.
