On the chain product page it says:
"The measurement you select will be from top of the finger loops to the bottom of the quick link."

So the lenght you select will be the entire lenght of the chain + handle + quicklink. The suede handles are about 12.5cm long according to my measurement (without the swivel). So if you want to know the lenght from the top swivel, where you usually grip the poi, to the very bottom of the wick (this lenght for me, personally, is a much more useful one to know), you substract the 12.5cm from the measurement and add the lenght of the wick you want to use.
